Irrelevant thought:- I work for a Swedish company, and one of the first things you learn is that 'Tack' means 'Thanks'. I also model blu tack - it's an anti-stress thing, I do it whilst I am on highly important (but inevitably long and tedious) teleconference meetings (though it did take me over 10 of these to complete my 3inch high scale model of a Darlek).

Anyway. Back to the irrelevant thought.

Do all people in Sweden think 'Blu Tack' actually reads 'Blu thanks'. Would you buy a product called 'Blu thanks'?